I watch the fashion feeds like any self-respecting SL Barbie. The accompanying drama is fascinating at times (and anyone who never ever found themself watching a drama of any kind and - even mentally - took sides or even felt like jumping on the bandwagon in some way, please throw the first stone).
So, anyway.
There's one designer I often see posting who has a really superb blog (no names, sorry, this is an example, not an excuse for an outcry). She's witty, dynamic and boy, does she get her stuff out there. I wouldn't buy it for all the rice in China, but I admire her and people like that. People with energy, who make their places buzz are - to me - more what makes SL fun than the most beautiful sim that is either empty or full of 'big names'.
Speaking of big names, of course there are some who 'market' by significant financial means, such as putting in lots of money for all kinds of advertising, smart buildings or sims (and why yes, of course I'm jealous). But if you have decent quality stuff that has a target audience, and a superb build plus and the surrounding publicity and exposure via blogs, etc., then you may well get a return on what you put in.
And yes, of course some people get their sims and fame by producing a damned good product that simply shines out above the rest. Somebody discovers it, and the crowds flock in. More power to them!
Then there are those who get it all wrong. Perhaps their bad, bad English, unfortunate ways of making a point, and a somewhat inflated opinion of their own talents will find its way into the 'news' - and this leads them into the fashionista war zone.
You can say 'no publicity is bad publicity', but I'm not so sure about that in some cases.
Those who feel sorry for such people always say 'but it's not their native language' (while others will suggest they go use the damned spell checker or find a friend who'll check it). Or 'but we all started somewhere' (the others will suggested that it's better to know the basics before telling the world how great you are are).
Those who are targeted can react in dignified silence, or outrage: "My customers love me", or fight back by hurling insults (more drama ensues, often involving banning a few people). I'm sure the temptation to yell and scream is huge, particularly when the pointing and mocking gets vicious. And boy, does it get vicious. There's no better bandwagon for some people to jump on if you can hide behind anonymity and lash out - through jealousy, boredom, or whatever. This, I guess, is human nature.
And what, might you ask, is the point to this post?
Sorry folks, none. Just a few observations. Makes me rather glad I make decor and stuff, actually. Or is there a decorista network I'm gloriously unaware of that fights over a the finer points of a well-finished couch?
Which, of course, leads me to the obligatory plug. I'm gradually revamping Vent du Sud with lots of new stuff, even though parts of it are at the 'under construction' phase. And dang I need to take photographs and box stuff and all that but I'm waffling here instead. Go check out the patio set with lots of built-in and couples poses and colour change cushions and stuff. I'm rather pleased with it (says she with total lack of modesty).
Mention the blog to me in an IM or notecard, and I'll give you da works (couch, chair, table, parasol, candle) for a silly price (depending on how flattering you are). New attempt at my own marketing! 
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